Here’s a great article from PR Daily about new trends in PR and the skills necessary to succeed. The link is below, but the highlights are here, in case you don’t have time for the full article.
1. Storytelling (and “story selling”)
Required skills: Curation. Huh?
Required Skills: Data analysis and advanced spreadsheet. I can’t even pass basic spreadsheet.
3. Visual communications
Required Skills: Visual thinking. I am doomed; Pinterest has proven that I am not visual in any way.
4. Proactive and predictive monitoring
Required Skills: Social listening. I think I can do that?
Required Skill: Learning. YES! THIS I can do!